Know your inner motivation and what drives you

Individuals succeed faster and more sustainably with the Reiss Motivation Profile®

  • Get to know others and yourself better
  • Understand other peoples needs and desires
  • Understand your intrinsic motivation
  • Make better decisions
    discover your individuality and live it
  • Appreciate differences in people
  • Find your hidden potential
  • Become a better team player
  • Perform better in teams
  • Get to know and understand what makes you happy
Get your Reiss Motivation Profile today

The 16 basic motives

Application areas


Improve your teambuilding

What if you were already aware of the motivation and inner goals of your potential team members before compiling your team?


Find employees that fit you

What if, from the start, you have clarity about the impulses, values ​​and inner goals of your potential employees?


Get clarity about your professional development

What if you get motivated in the morning because you feel comfortable in your new job?

Personal development

Fullfill your goals

What if you know yourself so well that you can achieve your goals faster and more effectively?


Create an active and respectful partnership

What would happen if you knew the impulses, values ​​and inner goals of your partner so well that you could understand him/her deeply?


Accelerate your path to a successfull discussion

What if you already had clarity about the concerns and inner goals of your customer before consulting?

Life planning

Get clarity for your future

What if you knew today where the “journey” can lead for you, because you know yourself so well that you could break free and live your life the way you are supposed to?


Optimize your athletic performance

What if you could get your full performance right when it counts?

The process

Step 1: Questionnaire

Complete the online questionnaire in english or norwegian. This will take about 20-30 minutes.

Step 2: View your profiles

You will get access to a 48-page personality profile and a detailed self-hugging profile.

Step 3: Understand your motives

Your personal RMP Master will facilitate a two-hour feedback session.

Experience a better life after
doing your RMP ﹣order today

1 individual

NOK 2 950

  • RMP questionnaire online
  • 34-page RMP personal profile
  • Detailed self-hugging profile for every motive
  • Online access to your profile on the RMP Nordic site
  • 2-hour online walkthrough of your RMP and self-hugging profile with an RMP Master
  • Full GDPR control over your data
Get your Reiss Motivation profile today

Seven principles of Motivational psychology

Principle of Universal Goals. Certain goals are common to everyone and deeply rooted in human nature. The motivation to experience these universal goals is called “intrinsic motivation” or “basic desire.” Examples of universal goals include curiosity, status, and structured environment. Reiss’s list of 16 basic desires is the first scientifically derived and validated taxonomy of universal goals.

Principle of Intrinsic Motivation. Intrinsic motives (basic desires) have two characteristics: what is desired, which is universal in human motivation, and how much is typically desired, which is particular in human motivation. We all want the same things – acceptance, understanding, sustenance, offspring, character, justice, freedom, structure, exercise, competence, sex, preparedness, belonging, respect, safety, and victory — but not to the same extent. Everybody embraces the 16 basic desires, but individuals prioritize them differently. How an individual prioritizes the 16 basic desires is called a “Reiss Motivation Profile®” or “Reiss Profile®. “ It reveals personality traits and core values.

Principle of Relationship Compatibility. People are naturally motivated to assert their basic desires in relationships. Couples with similar desire profiles typically have shared values and bond. Those with dissimilar desire profiles typically have opposite values and quarrel.

Principle of Strong Basic Desires. Strong basic desires motivate interest in multiple gratification objects. People with hearty appetites eat many different kinds of food; curious people are interested in learning about different topics; romantic people seek multiple partners.

Principle of Counseling/ Coaching. A person thrives in relationships, work, and family situations that satisfy his or her most important basic desires. Better to marry the right person to begin with than to need a counselor to learn to get along with your partner.

Principle of Self-Hugging. We often think our values are best, not just for us, but for everyone. We use the tactics of “everyday tyranny” to pressure others to change their priorities for ours, thinking it is for their own good. We are a naturally intolerant species.

Principle of a Greater Motive. Personality change can occur only when the basic desire(s) motivating change is/are stronger than the one(s) motivating the current traits. Often there are few or no such greater motives, or they cannot be practically applied. Hence personality change is difficult to accomplish.

Background and research

Steven Reiss – Born in New York in 1947, Steven Reiss was Emeritus Professor for Psychology and Psychiatry at Ohio State University (USA) and Director of the Nisonger Center for Mental Retardation. He is the author of numerous research papers and specialist books and has received several awards for his work.

In Europe, he is primarily known as the creator of the Reiss Motivation Profile®; this is a diagnostic procedure in personality analysis that can be applied across a range of consultancy contexts, e.g. personal development, career coaching and elite sport. Thousands of people around the world have been able to work out what makes them tick and what their motivators are. He focused on the deep fulfilment of a person’s real needs, conflict-free interpersonal relationships and a better understanding of people’s differences throughout his life.

Steven Reiss died on 28/10/2016 from illnesses associated with long-term, chronic ailment.

Reiss Motivation Profile – how did it start?

For Steven Reiss, there was a mystery in life that he wanted to solve: Why are people the way they are and how do I understand AND predict their behaviour?

Using these two questions, he developed the Reiss Motivation Profile, a tool that reveals a person’s fundamental goals and values. The personality profile that was created through this has so far helped countless people to understand themselves and other people better. He reduced the primary psychological motivators down to 16 basic desires. Assessing each of these 16 motivators in life helps you to create a picture of your intrinsic behavioural motivators, i.e. the things within you that drive you.This means that every person who receives their results of the Reiss Motivation Profile can see why they consider certain actions to be reasonable; by combining their own, personal, individual motivators in life, they can understand and see the reasons behind their behaviour.

Sixteen motives determine our lives. They are the substance from which we are made, which gives purpose and meaning to our existence. And the intensity and expression of these motives are different in every human being.


Who am I? What do I want? Until now, psychologists have worked based on only a few different, yet dominant, impulses that determine people’s actions; Steven Reiss’ empirical research, on the other hand, identified a significant number of factors. Sigmund Freud believed that libido was almost the only driving force. Alfred Adler believed that people want to belong and become better/grow/learn/be significant/respected and muster the courage to compensate for their flaws. The American psychologist Abraham Maslow considered the striving for self-actualisation to be the driver for human behaviour. “These schemata do not take any account of how different people are,” says Reiss. No system included human diversity when it came to looking at the motivators for behaviour. What makes people tick is so varied that just a few impulses cannot explain it. In a series of nine, large trials that included over 8000 men and women, Reiss looked into the psychological ‘essential motivators’, which he later called ‘basic desires’, that ultimately drive people. The basic desires that Steven Reiss identified are the result of this comprehensive scientific research. “For the first time in scientific studies, we looked at the question of what motivates individual people,” says Reiss. The result is a breakthrough in motivation research, as it enables you to describe what drives people, i.e. their individual needs and motivations behind their actions. “The intensity of individual desires varies widely from person to person,” explains the psychologist. “This is what constitutes a personality.” Every person has their own, almost unique set of basic desires. Having your individual needs fulfilled makes you happy and content.

Validity and Reliability of RMP

Steven Reiss, Ph.D., conducted scientific surveys and then used factor analytic methods to delineate 16 human needs. He and independent researchers, notably Ken Olson, Ph.D., then validated each of the 16 needs against personality measures (e.g., Big 5 scales, motivation scales, Anxiety Sensitivity Index, romance scales) as an indicator of behavior (e.g., interest in college major, club memberships, television viewing habits, participation in sports, participation in humanitarian causes, etc.). Reiss reported this work in 17 scientific journal articles -three published in prestigious APA journals – and three books. Since then, others have published books on the RMP. The instrument is gaining wide use. Practitioners usually can “see” the validity of the tool (meaning that the validity is apparent and not limited to statistics).

The scientific criteria of Reiss Motivation Profile

The online test guarantees objectivity when taking the test irrespective of who is your Reiss Master.

The 16 scales show high levels of concurrent and criterion-related validity. Several scales also show high convergence validity.

The four-week Test-Retest-Reliability of the 16 scales scores between 0.69 and 0.88, internal consistency – measured using Cronbachs Alpha – between 0.71 and 0.92.

Frequently Asked Questions

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